If you intend to take your veterinary practice online, you will first need to develop a professional website that is friendly enough to the visitors. The site must be presentable and easy for the visitor to use and find help. Here is a quick veterinarian web design tutorial to help you come up with a perfect site for your vet practices.
• Create high-quality content
Even if you are a professional and experienced vet, you must develop high-quality content on your website to attract visitors. The content is all about the general facts about your practice and clinic. The purpose of the content could be to inspire, educate, or to inform. As you are developing the content, always ensure that it is as engaging to the reader as much as possible. Some of the content to have on the veterinarian website include the following;
o Testimonials. You should have the current and former customers talk about their experience with your services. This will create some trust when the visitor goes through them. You must always ensure that each testimonial is honest and realistic.
o The Team Page. This will include the people that you work with. It also informs the customer about who they will encounter when they visit your clinic.
o Images and videos. Using such media helps to create a lively environment on your website, and they are also more appealing to the visitor. You can include photos and videos of the team in action or some photos of before and after treatment of the pets.
o News. If you intend to hold any local event, or you have new services to your list, they will be included under this section.
Always ensure that the content is appealing enough and that it is updated as frequently as possible.
• Update your contact info
The potential customers might need to contact or even visit you. For that, you must ensure the contact details are precise and updated at all times. Some of the details that need proper update include the phone number, physical address, the email address, as well as the directions to the clinic. If you have enough parking lot, let the visitors know.
• Make it mobile friendly
With the rise of mobile devices in the recent world, many internet users access it using smartphones and tablets. For that, it is highly recommended to develop a mobile-friendly website. A customer can access the site even when sitting on the sofa at home. Some of the things to check include a short and elegant menus; it should be easy to navigate through the site, even without the need to pinching to zoom. If they need to make a call, the number should take them to the call pad/screen when they click on it.
• Utilize the SEO
Future customers will locate you easily on the internet via the search engine. It is studied that over 80% of customers use the search engine to look for local businesses. Google is the most-used search engine. You can utilize the SEO benefits by hiring a reputable SEO company to help you rank naturally on the search engine. All in all, create appealing and unique content for you to grab the attention of more visitors and increase your traffic.
For your website to be attractive to the visitor, consider using less textual content and focus more on the images and short videos. The layout should also be bright enough and with some touch of professionalism.